MINI KL

Taking it a few steps further, we infused the same experiences and lifestyles offered by MINI into designing the space. As with MINI's tagline of "... energizes peoples’ lives with maximal experiences and a minimal footprint; small in size and iconic in design.", we wanted to build that immediate sense upon entering this iconic showroom on the 4th Floor of Auto Bavaria dealership along Jalan Tun Razak. There are break out spaces such as the casual discussion space equipped with a TV, a lifestyle pantry with a bar table filled with daily pastries and desserts, classic MINI lounge chill corner and cool open retail merchandizing corner. Colours are minimalized, replaced with more variety of "real" material that give depth and rustic colours. The limited number of cars are displayed more sparsely and allow for room for guests to meander around them, allowing ample of room for events and launchings.