Bubble Gum X HQ

We played with the idea of using mainly "raw" materials and using them in a refined and modern manner. From being straight and right angled, we changed their conventional shapes into more elegant forms whilst creating functions and appeals. The original brand colours which tend to be masculine and rough have now been developed together with more modern and exquisite colours. The beauty is in the connection built between the brand's identity of rustic and raw; and the need for it to forge forward the business with a modern twist to its new office space. The change is impactful yet does not stray far off from how people recognize the brand in the past. This sets the design tone right to appeal to both staffs and clientele for many years to come.